For DMOs, tourism boards & convention bureaus

B2B Matchmaking for Destinations
That Need to Show Results.

Buyers meet suppliers, equipped with curated, pre-scheduled, personal agendas. Converve is the trusted platform behind Norwegian Travel Workshop, Florida Huddle, Matka, Meitheal and other leading travel trade formats.

  • Buyer ↔ Supplier matching
  • Reporting for stakeholders
  • GDPR & German hosting

Trusted by leading tourism organizations across Europe and the US

Visit SwedenInnovation NorwayVisitDenmarkVisit FloridaFáilte Ireland

Norwegian Travel Workshop 2026

One Workshop Connecting Norway with the World.

At NTW, Innovation Norway brings Norway's tourism industry together with travel buyers from around the world. The entire matchmaking runs on Converve.

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participants
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countries
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buyer satisfaction

Source: Norwegian Travel Workshop 2026 evaluation, Lofoten, 13–16 April.

The challenge

Your Event Is Only as Good as Its Meetings.

At tourism events, one thing counts: making sure the right suppliers meet the right buyers. With Converve you turn your pool of attendees into a thoughtfully planned agenda of relevant 1:1 meetings, without losing oversight or control.

Buyer ↔ Supplier Matching

With the meeting matrix you control exactly who can meet whom. Bring buyers and suppliers together with purpose.

Pre-planned 1:1 Appointments

Every attendee arrives with a finished, personal agenda, including table or room assignment. No matter if request-based or fully automated scheduling.

The Simplest Scheduling

"You have the simplest scheduling system of any workshop": praise we hear from attendees again and again.

Reports That Show Results

Requests, confirmed meetings, acceptance rates and engagement live in the dashboard: event success in numbers, exportable for stakeholders.

Guaranteed Agenda
4 / 4 meetings confirmed
  • 10:00 Fjord Adventures AS
  • 11:15 Hotel Aurora Lofoten
  • 13:30 Arctic Incoming DMC
  • 15:00 Visit Nordkapp

Fully assembled, before arrival.

How it works

From a Pool of Attendees to the Perfect Agenda.

Attendees enter what they offer and what they're looking for. The MyMatch algorithm suggests relevant contacts, both sides send meeting requests, and Converve automatically builds a clash-free agenda with table assignment.

  • Unlimited, flexible attendee categories
  • Detailed networking profiles ("What I offer / What I'm looking for")
  • Full schedule control for organizers, even during the event
  • On-site check-in, badge printing & info desk
Discuss your event setup
Illustration: an attendee happily holds up his event badge on a lanyard.

Registration & curation

From the Invitation to the Curated Buyer List.

The quality of a tourism event is decided before the first meeting: in the selection of buyers. With Converve you build your own registration flows per attendee group (buyers, suppliers, press, etc.) and have full control over who joins through validation workflows. Returning guests are invited with pre-filled links, new contacts pass through your criteria. The result is a pool of attendees that genuinely moves your region forward, the basis for every hosted buyer program.

  • Dedicated registration flows per attendee group
  • Validation workflow: you decide who's in
  • Pre-filled invitation links for returning guests
  • Multilingual forms (DeepL integration)
Registration in detail
Illustration: a man points at a growing bar chart with an upward trend arrow.

Prove success

The Event Success Story You Can Tell Your Board and Members.

After the workshop, the math begins: did we achieve our goals with the event? The table and time reports show who met whom and when, feedback surveys capture the satisfaction of both sides, and all attendee and meeting data can be exported. Norwegian Travel Workshop 2026 reported over 9,200 meetings, over 12 on average per attendee, and 94% buyer satisfaction, numbers Innovation Norway uses to prove the value of the format year after year.

  • Table / Time reports: who met whom and when
  • Feedback & NPS surveys after the event
  • Excel export of all attendee data & meetings
  • Comparable figures year over year
Analytics & reporting in detail
"The platform works well for our B2B workshops and is user-friendly both from the admin and the user side. Converve has demonstrated a strong understanding of our needs and contributed to another successful edition of the Norwegian Travel Workshop." — Siri Tallaksen, Senior Consultant Tourism, Innovation Norway

The process

A Fully Planned Event in Three Steps.

From the first invitation link to the last table round: this is how a tourism event runs with Converve.

  1. Register & Curate

    Buyers and suppliers register through separate, multilingual forms, including networking profiles ("What I offer / What I'm looking for"). You invite selectively or approve each registration. Either way, the pool of attendees stays curated.

  2. Match & Request

    The MyMatch algorithm suggests the most relevant contacts to each side. Through the meeting matrix you control exactly who can see and request whom, typically only buyer ↔ supplier. Both sides send and confirm meeting requests, or set their preferences.

  3. Receive the Agenda & Meet

    Attendees build their preferred agenda with requests, or Converve automatically builds a clash-free schedule with table and room assignment from all confirmed requests and preferences. On site: check-in, badge printing and live rescheduling via the help desk, with automatic suggestions even for last-minute cancellations.

Typical pain points

Why Tourism Events Fail in Practice, and How Converve Solves It.

We hear these six problems from DMOs and DMCs again and again. For each one there's a built-in answer.

Scheduling by Excel and Email

Planning hundreds of meeting requests by hand takes weeks, and every change triggers a chain reaction. Converve calculates the entire clash-free schedule automatically and reschedules changes in seconds.

Empty Slots and No-shows

Unconfirmed appointments fall through, tables stay empty. With Converve, meetings only count after both sides confirm or are scheduled by the organizer. Changes are visible immediately, and for freed-up slots you get fresh suggestions right away, even on site.

The Wrong Conversations

Without control, suppliers book each other, and the scarce buyer slots go to waste. The meeting matrix defines per attendee category who can meet whom: buyer time flows 100% into supplier conversations.

Hosted Buyer Logistics

Invited buyers expect a full, relevant agenda, otherwise the trip isn't worth it. Converve combines curated invitations, an approval workflow and guaranteed meeting quotas into a dependable hosted buyer program.

ROI for the Board and Members

"What did we achieve with our event?" The meeting reports, feedback surveys and Excel exports deliver solid numbers: requests, meetings, declines and confirmations, engagement, satisfaction and all new attendee data, comparable year over year.

International Attendee Pools

Workshops like the Norwegian Travel Workshop gather attendees from over 30 countries. A multilingual platform, AI-powered DeepL translation and freely translatable text keep registration and networking understandable for everyone. And you can reach out to attendees by country of origin.

What is a B2B tourism event?

A B2B tourism event is a business event where tourism organizations (DMOs) and destination agencies (DMCs) bring the suppliers of their region, hotels, activities, incoming agencies, together with international travel buyers. The centerpiece is a tightly timed program of pre-planned 1:1 meetings: both sides enter profiles with what they offer and what they're looking for, request appointments and receive a finished personal agenda with table assignment. Well-known examples are the Norwegian Travel Workshop by Innovation Norway, the Swedish Workshop by Visit Sweden, Florida Huddle or Matka, many of them run with Converve.

Frequently asked questions

How does scheduling work at a tourism event with Converve?

Buyers and suppliers send each other meeting requests. Both sides can then confirm and build their preferred agenda, or Converve automatically calculates a clash-free schedule from all preferences. You set the meeting duration, breaks and slots per day yourself, and the system handles the table or room assignment.

Can buyers and suppliers choose their meeting partners themselves?

Yes. Attendees browse profiles, receive MyMatch suggestions with the highest match potential and request the meetings they want directly. Through the meeting matrix, the organizer keeps control over which groups can see and request each other, so attendee self-determination and organizer control aren't mutually exclusive. You decide what's possible for the attendees.

How do I prevent suppliers from booking appointments with each other?

Through the meeting matrix: it defines per attendee category who can see and meet whom, for example exclusively buyer ↔ supplier. Categories are freely definable (for example buyer, supplier, press, partner) and the rules can also be adjusted while the event is running.

What happens with last-minute cancellations or no-shows?

The agenda can be adjusted up to the last minute: if an attendee cancels, slots open up for others and can be reassigned immediately. On request, the system finds suitable, available attendees. On site, the help desk tool supports your team with rescheduling, check-in and badge printing.

Which tourism formats is Converve suited to?

Classic in-person workshops with roundtables, hosted buyer programs, roadshows and sales calls across several cities, as well as virtual and hybrid travel trade events. Converve is designed for B2B events from around 50 to many thousands of attendees, from the compact themed workshop to the national annual event of a DMO.

How long does setup take for a tourism event?

Depending on the format, a maximum of 4 weeks. Every event gets a dedicated contact at Converve who plans registration, matching rules and the schedule with you, based on experience from over 25 years of event practice. Recurring events start the following year straight from the proven configuration.

Which tourism organizations work with Converve?

Among others Visit Sweden (Swedish Workshop), Innovation Norway (Norwegian Travel Workshop), VisitDenmark, Business Finland (Visit Finland Workshop), Fáilte Ireland and Visit Florida. The Norwegian Travel Workshop 2026 in Lofoten brought 739 attendees from 32 countries together, with over 9,200 pre-planned meetings across two days.

Is Converve GDPR-compliant, and where is the data held?

Converve is a German company, ISO/IEC 27001-certified and GDPR-compliant; a data processing agreement (DPA) is available on request. Hosting can take place entirely in Germany on request. Attendee data is never shared with third parties, which matters for public-sector clients and associations.

What does Converve cost for a tourism event?

The price depends on the number of attendees and the modules you choose, such as marketing, sponsoring and on-site tools. Our matchmaking, registration, event program and website tools are always included. On the pricing page you can use the configurator to calculate a ballpark figure for your format in two minutes; a no-obligation quote follows afterward from our event experts.

Planning a Tourism Event?

Let's talk about your format. We'll show you how Converve brings your buyers and suppliers together. Free and no obligation.

Get a free consultation