For DMOs, tourism boards & convention bureaus

Full Agendas for Every Buyer,
Before Anyone Boards a Plane.

Buyers meet suppliers with curated, pre-scheduled personal agendas. Converve is the platform behind the Norwegian Travel Workshop, the Swedish Workshop, Florida Huddle, Matka, Meitheal and other leading travel trade formats.

  • Buyer ↔ Supplier matching
  • GDPR & German hosting
  • Capterra 4.9 · OMR 4.8

Trusted by leading tourism organizations across Europe and the US

Norwegian Travel Workshop 2026

9,200 Meetings Above the Arctic Circle.

At NTW, Innovation Norway brings Norway's tourism industry together with travel buyers from around the world. The entire matchmaking runs on Converve.

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  1. The starting point

    370 buyers and 369 suppliers from 32 countries travel to Lofoten, high above the Arctic Circle. The heart of the event: a tightly timed programme of pre-booked 1:1 meetings.

  2. How it runs

    Registration, meeting requests and scheduling all run on Converve. From every confirmed request, a clash-free schedule is computed automatically; changes are replanned in seconds.

  3. The result

    Over 9,200 meetings in two days, more than 20 appointments per person and 94 % buyer satisfaction. Attendees rate the matchmaking as one of the strongest elements of the event.

Source: Norwegian Travel Workshop 2026 evaluation, Lofoten, 13–16 April. · Lofoten, Norway. Home of the Norwegian Travel Workshop 2026.

Every format, one platform

Built for the Formats Destinations Actually Run.

The national annual workshop is just one shape of travel trade. Converve powers the full circuit, with the same profiles, matching rules and reporting behind every format.

Annual Travel Trade Workshop

Your flagship: hundreds of buyers and suppliers, table rounds and a tightly timed day of pre-booked 1:1 meetings, planned weeks before arrival.

How NTW runs on Converve

Hosted Buyer Programme

Curated invitations, approval workflows and guaranteed meeting quotas make sure every funded trip pays off in relevant supplier meetings.

Hosted buyer programmes

Roadshows & Sales Calls

Take your suppliers to the buyers: several cities, one registration, one profile pool. Each stop gets its own schedule and table plan.

Discuss your roadshow

Virtual & Hybrid Workshops

Video meetings with the same matchmaking behind them. Add a virtual edition between in-person years, or open your workshop to buyers who cannot travel.

Hybrid events
Guaranteed Agenda
4 / 4 meetings confirmed
  • 10:00 Fjord Adventures AS
  • 11:15 Hotel Aurora Lofoten
  • 13:30 Arctic Incoming DMC
  • 15:00 Visit Nordkapp

Fully assembled, before arrival.

How it works

From a Pool of Attendees to the Perfect Agenda.

Attendees enter what they offer and what they're looking for. The MyMatch algorithm suggests relevant contacts, both sides send meeting requests, and Converve automatically builds a clash-free agenda with table assignment.

  • Unlimited, flexible attendee categories
  • Detailed networking profiles ("What I offer / What I'm looking for")
  • Full schedule control for organizers, even during the event
  • On-site check-in, badge printing & info desk
Discuss your event setup

Live demo

Click Through the Platform Your Buyers Will Use.

This is how your buyers and suppliers see Converve: networking, profiles, personal agendas. And this is how you run it in the backend: meeting matrix, website builder, analytics. Try it right here.

Preview
Connyas attendee
Hi, I’m Conny, your guide! 👋 The quickest way is the guided tour in the top right: from the rules to a booked meeting in about a minute. Or click through the modules on the left yourself.

Networking · MyMatch

12 matches
EB Elena Bauer Head of Partnerships · MedTech Connect 96%
LB Lukas Brenner CEO & Founder · EventForge GmbH 89%
MD Marie Dubois Secretary General · European Event Assoc. 81%

Participants

4 online

Tip: open a card to see the full participant and company profile.

My profile

Matching quality

Your profile is the fuel of the matching. Every block you fill in makes the suggestions more precise.

Name, role, companycomes from your registration Required
Profile photoprofiles with a photo get clearly more requests
Sectorsthe coarse filter of the matching
What you offerthis is what the other side searches for
What you are looking forthe strongest single lever for good matches
Your goal at the eventshows up on your profile card
50%
complete
12 Relevant contacts for you

Inbox

3 open

Requests and messages come together inside the platform, with nobody having to swap email addresses. Accepted requests move straight into your agenda.

Elena Bauer MedTech Connect Meeting request Day 1 · 10:30

Hi, your distribution setup in DACH is exactly what we are looking for. 20 minutes on day 1?

Lukas Brenner EventForge GmbH Meeting request Day 1 · 14:00

We build booths for tourism trade shows. Could be a fit for your next edition.

Marie Dubois European Event Assoc. Message

Thanks for the quick reply. I will send the deck before we meet.

Program · Agenda

Day 1 · Jun 15
Marketing
Sales
Tech

Tap a session to move it into "My agenda" (its own menu item). Converve keeps talks, meetings and blockers clash-free.

My agenda

2-day event
0 meetings
Add your own entry

Talks come in from the program, you add your own 1:1 meetings and blockers, per event day, clash-free, with booked times locked.

Dashboard · your event today

3 open tasks

Your cockpit: Converve shows what needs your attention right now. Handle a task and the counter drops.

4 New registrationswaiting for your approval
4 Help requestsfrom attendees, unanswered
11 Pending meeting requestsnobody has replied yet
Session capacity
09:00 Keynote: What hybrid events really are 128 of 150 seats
09:30 Workshop: Networking from the home office 64 of 60 seats · fully booked
11:00 Panel: Pipeline from events 41 of 80 seats

Participants · review registrations

92 profiles

You decide who takes part. Filter, check the profile, approve. Only then is someone visible in the matching.

Buyer Tourismo Barcelona Marta Puig · Spain · 1/1 people NEW APPROVED
Buyer MeetingPoint Warsaw Karolina Wiśniewska · Poland · 2/2 people NEW APPROVED
Exhibitor MedTech Connect Elena Bauer · Germany · 3/4 people NEW APPROVED
Exhibitor EventForge GmbH Lukas Brenner · Germany · 2/2 people NEW APPROVED
Speaker Assoc. of European Event Professionals Marie Dubois · Belgium · 1/1 people NEW APPROVED
Exhibitor Nordic Marketing Jan Badur · Denmark · 2/3 people NEW APPROVED

Exhibitors · companies and booth staff

29 exhibitors

One company profile with several people below it: you assign each exhibitor a quota of booth staff. Every person gets their own meeting calendar.

MedTech Connect
Booth staff 3/4
6 Products 18 Meetings Matching keywords: Diagnostics · Hospital IT · Distribution
EventForge GmbH
Booth staff 2/2
3 Products 11 Meetings Matching keywords: Event tech · Staffing · Booth design
Nordic Marketing
Booth staff 2/3
4 Products 14 Meetings Matching keywords: Destination · Nordics · Group travel

Settings · categories and features

14 areas
User categories

Categories are the basis for matching, permissions and the meeting matrix. Public means: visible in the attendee directory.

Buyermulti 29
Exhibitormulti 29
Speakersingle 21
Sponsortwo 2
Features
Online eventEnables video meetings and video sessions. Off for on-site events.
SurveysCollect feedback per session and after the event.
Lead scanningExhibitors scan badges and take the leads home as a file.
ChatAttendees message each other inside the platform.

An excerpt: the real backend holds more than 100 settings across 14 areas, from meetings to ticketing to the PDF schedule.

Meeting matrix · who meets whom

– allowed directions

You steer the matching yourself, click a cell: request → view only → blocked.

BuyerExhibitorSpeakerSponsor
Buyer
Exhibitor
Speaker
Sponsor
request view only blocked

Table planning · who sits where and when

Day 1

Tables times time slots is your capacity. Converve distributes the meetings within it: no double bookings, and only between categories the matrix allows to meet.

6 tables × 6 time slots = 36 possible meetings 18 scheduled · 18 free
09:0009:3010:0010:3011:0011:30 Table 1 MPMTC KWEF SMNM LOMTC Table 2 SMEF MPNM KWMTC LOEF Table 3 MDNM SMMTC MPEF Table 4 LONM KWNM MDMTC Table 5 MPSPO SMSPO Table 6 KWEF LOMTC

Email campaign

Templates
ToNewly registered · 86
SubjectYour registration is confirmed ✓
Hi {FirstName}, welcome to the Event Growth Summit! Here’s how to set up your profile in 2 minutes …

Analytics · meetings and requests

Live
0 Requests +18 % vs. last edition
0 Meetings +12 % vs. last edition
0% % accepted +4 pp vs. last edition
Meetings per event day
38 Mon
52 Tue
61 Wed
44 Thu
32 Fri
Meetings by category pairing
Buyer Exhibitor 148
Buyer Speaker 61
Exhibitor Sponsor 52

Every view exports to Excel, per exhibitor too.

A simplified view of the Converve platform, not the full feature set. Request a free demo →

Registration & curation

From the Invitation to the Curated Buyer List.

The quality of a tourism event is decided before the first meeting: in the selection of buyers. With Converve you build your own registration flows per attendee group (buyers, suppliers, press, etc.) and have full control over who joins through validation workflows. Returning guests are invited with pre-filled links, new contacts pass through your criteria. The result is a pool of attendees that genuinely moves your region forward, the basis for every hosted buyer programme.

  • Dedicated registration flows per attendee group
  • Validation workflow: you decide who's in
  • Pre-filled invitation links for returning guests
  • Multilingual forms (DeepL integration)
Registration in detail
Illustration: a buyer with a suitcase next to the registration form.

Prove success

The Event Success Story You Can Tell Your Board and Members.

After the workshop, the math begins: did we achieve our goals with the event? The table and time reports show who met whom and when, feedback surveys capture the satisfaction of both sides, and all attendee and meeting data can be exported. Norwegian Travel Workshop 2026 reported over 9,200 meetings, over 12 on average per attendee, and 94% buyer satisfaction, numbers Innovation Norway uses to prove the value of the format year after year.

  • Table / Time reports: who met whom and when
  • Feedback & NPS surveys after the event
  • Excel export of all attendee data & meetings
  • Comparable figures year over year
Analytics & reporting in detail
Illustration: a woman points at the results report in the Converve backend.

References

What Tourism Teams Say

Innovation Norway

The platform works well for our B2B workshops and is user-friendly to use both from the admin and the user side. Converve has demonstrated a strong understanding of our needs, including implementing specific adjustments required for our event format. This collaborative and solution-oriented approach has contributed to another successful edition of the Norwegian Travel Workshop.
Siri Tallaksen Senior Consultant Tourism

Nordic Marketing

Converve is our central matchmaking tool, intuitive for buyers and suppliers alike, with a match quality that genuinely delivers. The platform has evolved a lot over the years and today works excellently for video meetings too.
Jan Badur CEO

Travel News Market

Our buyers and suppliers arrive with a fully planned agenda and know exactly who they will meet and when. Scheduling used to be our biggest headache; today it runs automatically. And afterwards we can show in black and white how many meetings the workshop generated.
Event-Team Workshop organization
Capterra 4.9 out of 5 OMR Reviews 4.8 out of 5 OMR Reviews: Leader Event Matchmaking (Q3/2026) OMR Reviews: Top Rated Event Management (Q3/2026)

Security & data protection

Data Sovereignty Made in Germany.

As a German GmbH, Converve is subject to the GDPR and the German BDSG. Your participant data is never shared with third parties, which matters for public-sector clients and associations.

  • ISO/IEC 27001 certified (ref. DE-IS-20230070)
  • GDPR-native with a full DPA available
  • Hosting in Germany via Hetzner (ISO 27001, PCI DSS Level 1)
  • PCI-compliant payments via Stripe

Typical pain points

Why Tourism Events Fail in Practice, and How Converve Solves It.

We hear these six problems from DMOs and DMCs again and again. For each one there's a built-in answer.

Scheduling by Excel and Email

Planning hundreds of meeting requests by hand takes weeks, and every change triggers a chain reaction. Converve calculates the entire clash-free schedule automatically and reschedules changes in seconds.

Empty Slots and No-shows

Unconfirmed appointments fall through, tables stay empty. With Converve, meetings only count after both sides confirm or are scheduled by the organizer. Changes are visible immediately, and for freed-up slots you get fresh suggestions right away, even on site.

The Wrong Conversations

Without control, suppliers book each other, and the scarce buyer slots go to waste. The meeting matrix defines per attendee category who can meet whom: buyer time flows 100% into supplier conversations.

Hosted Buyer Logistics

Invited buyers expect a full, relevant agenda, otherwise the trip isn't worth it. Converve combines curated invitations, an approval workflow and guaranteed meeting quotas into a dependable hosted buyer programme.

ROI for the Board and Members

"What did we achieve with our event?" The meeting reports, feedback surveys and Excel exports deliver solid numbers: requests, meetings, declines and confirmations, engagement, satisfaction and all new attendee data, comparable year over year.

International Attendee Pools

Workshops like the Norwegian Travel Workshop gather attendees from over 30 countries. A multilingual platform, AI-powered DeepL translation and freely translatable text keep registration and networking understandable for everyone. And you can reach out to attendees by country of origin.

Our proposal

You Describe Your Event. We Deliver the Proof.

Describe your event in a few sentences: format, attendee groups, rough size, goals. One of our event experts will get back to you within one working day with:

  • An honest assessment of how Converve would run your format, from registration to finished 1:1 agendas.
  • A personal demo, focused on the parts that matter for your event.
  • A transparent, no-obligation quote based on your attendee numbers and modules.

Free and no obligation. No calls until you want one.

What is a B2B tourism event?

A B2B tourism event is a business event where tourism organizations (DMOs) and destination agencies (DMCs) bring the suppliers of their region, hotels, activities, incoming agencies, together with international travel buyers. The centerpiece is a tightly timed program of pre-planned 1:1 meetings: both sides enter profiles with what they offer and what they're looking for, request appointments and receive a finished personal agenda with table assignment. Well-known examples are the Norwegian Travel Workshop by Innovation Norway, the Swedish Workshop by Visit Sweden, Florida Huddle or Matka, many of them run with Converve.

Frequently asked questions

How does scheduling work at a tourism event with Converve?

Buyers and suppliers send each other meeting requests. Both sides can then confirm and build their preferred agenda, or Converve automatically calculates a clash-free schedule from all preferences. You set the meeting duration, breaks and slots per day yourself, and the system handles the table or room assignment.

Can buyers and suppliers choose their meeting partners themselves?

Yes. Attendees browse profiles, receive MyMatch suggestions with the highest match potential and request the meetings they want directly. Through the meeting matrix, the organizer keeps control over which groups can see and request each other, so attendee self-determination and organizer control aren't mutually exclusive. You decide what's possible for the attendees.

How do I prevent suppliers from booking appointments with each other?

Through the meeting matrix: it defines per attendee category who can see and meet whom, for example exclusively buyer ↔ supplier. Categories are freely definable (for example buyer, supplier, press, partner) and the rules can also be adjusted while the event is running.

What happens with last-minute cancellations or no-shows?

The agenda can be adjusted up to the last minute: if an attendee cancels, slots open up for others and can be reassigned immediately. On request, the system finds suitable, available attendees. On site, the help desk tool supports your team with rescheduling, check-in and badge printing.

Which tourism formats is Converve suited to?

Classic in-person workshops with roundtables, hosted buyer programmes, roadshows and sales calls across several cities, as well as virtual and hybrid travel trade events. Converve is designed for B2B events from around 50 to many thousands of attendees, from the compact themed workshop to the national annual event of a DMO.

How long does setup take for a tourism event?

Depending on the format, a maximum of 4 weeks. Every event gets a dedicated contact at Converve who plans registration, matching rules and the schedule with you, based on experience from over 25 years of event practice. Recurring events start the following year straight from the proven configuration.

Which tourism organizations work with Converve?

Among others Visit Sweden (Swedish Workshop), Innovation Norway (Norwegian Travel Workshop), VisitDenmark, Business Finland (Visit Finland Workshop), Fáilte Ireland and Visit Florida. The Norwegian Travel Workshop 2026 in Lofoten brought 739 attendees from 32 countries together, with over 9,200 pre-planned meetings across two days.

Is Converve GDPR-compliant, and where is the data held?

Converve is a German company, ISO/IEC 27001-certified and GDPR-compliant; a data processing agreement (DPA) is available on request. Hosting can take place entirely in Germany on request. Attendee data is never shared with third parties, which matters for public-sector clients and associations.

What does Converve cost for a tourism event?

The price depends on the number of attendees and the modules you choose, such as marketing, sponsoring and on-site tools. Our matchmaking, registration, event program and website tools are always included. On the pricing page you can use the configurator to calculate a ballpark figure for your format in two minutes; a no-obligation quote follows afterward from our event experts.

Planning a Workshop, Roadshow or Hosted Buyer Programme?

Let's talk about your format. We'll show you how Converve brings your buyers and suppliers together. Free and no obligation.

Get a free consultation