Event videos communicate impressions of the event, transport emotions and whet the appetite for the following year. Here are 9 examples where this has been achieved particularly well.
No Video, No Way
Most event organizers have recognized how important video content is in making people aware of an event. This is why more than 8 billion videos are watched on Facebook per day. On YouTube, more than 500 million hours of video content are consumed – per day! P.S, you can find more interesting video statistics here.
News streams jump between content as it wants – in order to grab their attention, event organizers need to have attractive moving-image content.
The classic is of course the picture or video diary of the event. Although it isn’t enough these days just to place one clip per year. The fast-paced social media world demands a much higher frequency of digital ‘feeding’.
We have selected several really well done event videos, from B2C music festivals to B2B corporate events. Enjoy watching and gathering inspiration!
Short and Sweet: TOA Festival, Berlin
Current statistics show, the shorter the video, the more likely it is that it will be viewed completely and then shared. The TOA Festival in Berlin combine technology, music, art and science and manages in under 40 seconds to communicate the most important elements of the event.
TOA’s recap video is also nice because it uses a wealth of super-short interview clips to summarize the mood and topics of the event.
A Good Rhythm: Web Summit, Lisbon
The Web Summit Lisbon event video is crunchy and only 36 seconds in length. Almost like a music soundbite, it combines short statements and pictures to the beat.
Voices Speak for Themselves: Bits and Pretzels, Munich
From Kevin Spacey, Stefan Raab and Philipp Lahm to Richard Branson – all have been to Bits and Pretzels in Munich. Most of them in traditional German Lederhosen and Bavarian dress. That obviously leads to great pictures! And the event organizers are happy to show them too.
How Close Can You Be? Lollapalooza Festival, Chicago
This music festival is highly emotional, as are the clips that the Lollapalooza Festival in Chicago present. There’s a recap video every day.
Cool B2B: Dreamforce, San Francisco
An unbelievable 170,000 people travel to be there when the software provider Salesforce holds its Dreamforce event. This year in San Francisco – the bad news however is that it is already sold out! It’s particularly a shame when you see this video – no doubt you would have also liked to have gone.
Stylish: Dmexco, Cologne
Now one of the most important B2B events for digital marketing is the Dmexco in Cologne. It has top speakers and is growing both in the number of exhibitors and visitors every year.
Whet the Appetite with Live Videos: IMEX, Frankfurt
A great example of how live broadcasts can be used to attract visitors in the run-up to an event, without too much effort involved. To do so, the IMEX Frankfurt social media team with Gerrit Heijkoop used the platform belive.tv.
This kind of makes the choice of where to go first pretty hard, right?
Some good news for all event organizers that use the Converve platform to organize business networking at your B2B events – we are happy to provide you with a how-to video that explains to visitors and exhibitors how to use the platform. Here’s an example from this year’s AGRITECHNICA: