Category
Event Marketing
15 articles in Event Marketing.
Event KPIs: What B2B Organisers Should Track Before, During and After an Event
Which KPIs help B2B organisers make decisions before, during and after an event? A practical guide to formulas, review dates, benchmarks and follow-up.
Event Influencer Marketing: How B2B Organisers Work with Creators
Work with creators whose audience fits your B2B event. Agree roles, access, deliverables and advertising labels, then track relevant registrations, attendance and meetings.
How to Name an Event: Conference and Virtual Event Names, Plus a Theme That Sells
Choose a conference or virtual event name your audience understands. Separate name, tagline and theme, test your shortlist and complete the practical checks before committing.
Event Email Sequence: Invitation, Reminder, Know-Before-You-Go and Follow-Up Templates for B2B Events
A B2B event email sequence works when each email fires on what the recipient has committed to, not on a fixed calendar date. Here are the three tracks, the triggers, eight templates you can adapt, including reminders for booked 1:1 meetings, and the rules that keep it out of the spam folder.
Event SEO: How to Get Your Event Page Ranking on Google
How B2B organisers get an event page ranking on Google: one permanent URL instead of a new page every year, a landing page built around the category search, Event schema Google accepts, and the eligibility rules that keep some B2B formats out of Google's event listings.
Executive Dinners: How to Plan an Invite-Only Dinner That Turns Into Booked Meetings
How to plan an executive dinner that creates pipeline: assign every seat to an account and a host, invite against realistic no-show rates, keep the evening free of pitches and send a specific follow-up request within 48 hours.
Press Trips and Influencer Trips: How DMOs Plan Them and What They Should Deliver
A press trip and an influencer trip are media bought with hospitality instead of money. This guide shows how destinations plan both, what a journalist and a creator each owe you, and how to measure the result without advertising value equivalents.
DMO Marketing: How Destinations Reach Travellers and the Travel Trade
DMO marketing has two markets: travellers and the businesses that sell travel. This guide covers the channels of both halves, how each is measured, and why the travel trade half is the easiest part of destination marketing to prove when funding is under pressure.
Event Press Release: Template and How to Get a B2B Event Covered
How to write an event press release that trade editors actually use: the news hooks that work for B2B events, a copyable template, which release to send when, and how press kits, accreditation and the press room fit in.
B2B Event Marketing Plan: Timeline, Channels and Budget Split for Organisers
How to build a B2B event marketing plan that fills the room with the right people: countable goals, audience segments, a timeline built backwards from event day, one message per phase, a channel and budget split, and the metrics that show what worked.
Will AI Recommend Your Event? How to Get Found in ChatGPT and AI Search
AI assistants now shortlist which B2B events are worth attending and exhibiting at. This guide shows organisers how to become one of the answers instead of hoping for the click.
The 9 Best Event Website Builders in 2026: A Comparison for B2B Event Organisers
Compare the 9 best event website builders for B2B conferences, trade shows, and matchmaking events. Covers registration depth, matchmaking integration, pricing, and GDPR compliance.
How to Promote Events on LinkedIn: The 2026 B2B Guide
LinkedIn rebuilt its event-marketing toolkit in late 2025 and early 2026. Here is the step-by-step playbook for promoting B2B events: setup, organic reach, the new Event Ads, CRM and matchmaking, and post-event engagement.
How to Find Sponsors for a B2B Event: The Ultimate Guide
Where to find event sponsors in 2026, how to qualify and approach them, what your packages and pitch have to contain, and the twelve-month timeline that gets contracts signed. Seven steps for conference, trade show and association organisers.
Marketing for digital events: Which social media platforms should you be on?
Facebook, Instagram, LinkedIn, Twitter and YouTube each reach a different audience. Here is which social media platforms event organizers should be on, and what makes each one worthwhile.