Category
Event Marketing
5 articles in Event Marketing.
Will AI Recommend Your Event? How to Get Found in ChatGPT and AI Search
AI assistants now shortlist which B2B events are worth attending and exhibiting at. This guide shows organisers how to become one of the answers instead of hoping for the click.
The 9 Best Event Website Builders in 2026: A Comparison for B2B Event Organisers
Compare the 9 best event website builders for B2B conferences, trade shows, and matchmaking events. Covers registration depth, matchmaking integration, pricing, and GDPR compliance.
How to Promote Events on LinkedIn: The 2026 B2B Guide
LinkedIn rebuilt its event-marketing toolkit in late 2025 and early 2026. Here is the step-by-step playbook for promoting B2B events: setup, organic reach, the new Event Ads, CRM and matchmaking, and post-event engagement.
How to Find Sponsors for a B2B Event: The Ultimate Guide
Where to find event sponsors in 2026, how to qualify and approach them, what your packages and pitch have to contain, and the twelve-month timeline that gets contracts signed. Seven steps for conference, trade show and association organisers.
Marketing for digital events: Which social media platforms should you be on?
Facebook, Instagram, LinkedIn, Twitter and YouTube each reach a different audience. Here is which social media platforms event organizers should be on, and what makes each one worthwhile.