Category
Tourism
5 articles in Tourism.
Where International B2B Events Are Moving in 2026: The European Opportunity
International meetings are leaving the US. Data from GBTA, Oxford Economics and the Incentive Travel Index shows where they are going, and how European destinations can win them.
EU Green Claims Rules for Event Organisers: What Changes on 27 September 2026
From 27 September 2026 the EU bans generic green claims, offset-based carbon neutrality and self-made sustainability labels. Here is what that means for tourism trade shows, DMOs and convention bureaux, touchpoint by touchpoint, with six claims rewritten.
Tourism Trade Show ROI: A KPI Framework for DMOs and Event Organisers
The 4:1 industry-standard ROI ratio is written for exhibitors, not for tourism trade show organisers. This three-phase KPI framework, with a multi-stakeholder model and a worked DMO example, gives you a measurement system that satisfies sellers, buyers and a tourism ministry alike.
Best Matchmaking Software for Tourism Trade Shows in 2026: 8 Platforms Compared
Tourism trade shows have unique matchmaking needs that generic listicles ignore. Here are the eight platforms that actually fit DMOs, convention bureaus and tourism trade-show organisers, scored against an eight-criteria framework.
MICE Tourism in 2026: A Strategic Guide for Event Managers
MICE tourism is on track to nearly double by 2035. Six trends are reshaping 2026: ESG, second cities, AI personalisation, hybrid formats, purpose-driven incentives, and wellness-first design, and this guide breaks each one down with hard market data and practical advice for event managers.