Category
Startups & VC
7 articles in Startups & VC.
What Is Venture Clienting? A Guide for Startup Conference Organisers
Venture clienting means a corporate buys from a startup before it invests in one. For a conference organiser that changes what a corporate-startup meeting is: not networking, but a purchasing conversation. Plan the track like a hosted buyer programme and you get pilots. Plan it like a lounge and you get business cards.
How to Run a Pitch Competition: Judging, Rules and Prizes
Three per cent of entrants win a prize at a typical pitch competition. A practical organiser guide to the rubric, jury, rulebook and prize structure, plus the meeting design that makes the event worth it for the other 97 per cent.
What Is a Pitch Event? The Five Formats and How Organisers Choose
A pitch event is not one format but five, each built for a different outcome. Definitions, 2026 examples from Slush 100 to SXSW Pitch, and a four-step framework for choosing the right one.
How to Track Investor Follow-ups After Demo Day: An Organiser's Tracking System
Most demo day reporting stops the moment the event ends. This guide builds the organiser-side tracking system in four parts: a meeting log as ground truth, instrumentation for the first 48 hours, a measurement calendar with KPI targets and a cohort report your sponsors can fund.
The 90-Day Countdown Before Your Startup Conference: An Organiser's Playbook for Investor Meetings
What startup conference organisers must lock at T-90, T-60, T-30 and in the final week: investor curation, matching rules, platform opening and follow-up infrastructure, with KPI checkpoints for every phase.
Demo Day Structure: A Six-Phase Playbook for Maximum Investor Follow-ups
A six-phase operational playbook for organisers: investor curation, pre-scheduled meetings, pitch-day discipline, the 48-hour warm-intro window, the 14-day follow-up hub, and the Day-90 cohort review. Includes the four KPIs that predict whether a cohort raises.
What is a Demo Day? A Complete Guide for Startup Conference Organisers
A demo day is more than a pitch marathon. Here is what the format is, the four variants organisers should know, and the five operational levers that turn pitches into investor follow-ups.